Newberg is the northern gateway to Oregon’s Willamette Valley, the first town on Highway 99W driving from Portland — the famous route to hundreds of vineyards and wineries. Over 65 wineries claim an address in Newberg itself, ranging from Oregon Pinot Noir pioneers like Adelsheim and Rex Hill wineries with bucolic estate vineyard sites, to seven downtown tasting rooms within walking distance of one another. In addition to being a prime location for grape growing, Newberg is also home to hazelnut farms, fruit orchards, dairies, and flower farms (including numerous u-pick lavender farms). Newberg’s charming, relaxed, walkable downtown is dotted with owner-operated restaurants, cafés, galleries, and shops, as well as the Chehalem Cultural Center, George Fox University, and the Hoover-Minthorn House, the only presidential site in Oregon. Newberg’s peaceful, picturesque surroundings can be enjoyed through vineyard tours, river paddles, hikes, golf, cycling, scenic drives, or a simple picnic in the park.




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Recent Press
Forbes finds plenty of charm on Newberg’s Lavender Trail: “On a recent visit to Oregon, I hit the lavender trail in Newberg (a quaint city in the famed Willamette Valley wine country, a little under an hour outside of Portland) and followed the route to u-pick farms and restaurants, hotels, breweries, and shops that are celebrating lavender season in different delicious ways.” Read the article >
KGW News recommends a visit to Wayward Winds during peak lavender season: “Wayward Winds Lavender is the biggest u-pick farm in Oregon, with over 12 acres to roam.” Watch the segment here >
Forbes shares a list of Newberg-area truffle hunts, special menus, vacation packages, and winery experiences to celebrate Truffle Month in February. Read the full story here >
Travel Oregon spends a day eating and drinking in Newberg, recently voted one of USA Today’s Best Small Town Food Scenes. “Just 40 minutes west of Portland, Newberg is a community that’s welcoming to all, and a delight to visit year-round for everything from wine and craft beer to tacos, truffles, pizza and more.” Read the full story here >
Travel Awaits shares a perfect itinerary for a weekend in Oregon wine country, including a stay at Downtown’s Yamhill Flats, an afternoon on The Willamette Water Trail, wine tours by bike with Wine De Roads, and a vineyard hike at REX Hill. Read the full story here >
Portrait Magazine plans a full weekend in Oregon wine country, recommending the luxurious Allison Inn & Spa, or one of Newberg’s “great, independtly owned small inns and bed and breakfasts,” like the Willamette Valley B&B and Chehalem Ridge B&B. Read the full story here>
Newberg made it to the top ten in USA Today’s 10Best Small Town Food Scenes in 2022! Editors noted Newberg restaurants The Painted Lady, SubTerra, and JORY at The Allison Inn & Spa, and readers voted in the annual poll. Newberg also earned the award in 2021.
MORE Good Day Oregon (KPTV/FOX 12) spends some time in festive Downtown Newberg during the holiday season, visiting Lineage Boutique and other shops participating in Taste Newberg’s “12 Shops of Christmas.” Watch the segment here >
1859 Oregon’s Magazine featured Newberg as wine country destination in their annual (local) travel issue, highlighting a “luxurious” stay at Willamette Valley Bed and Breakfast. The article also recommends a visit at neighboring wineries L’Angolo and Nicolas-Jay, a stop at Wolves & People Brewery, and stocking up on picnic provisions at the recently opened Good Company in Downtown Newberg. Read the article here >
Portland Monthly Magazine recommends Newberg as a perfect wine destination for fall: “[…]Just past Sherwood, we’re suddenly shot through a green tunnel of tree canopy and out into another world. Blue signs point to farms just off the highway (and to a farmhouse brewery, Wolves and People). There’s the classic 99W Drive-In. And the surrounding hills hide wineries and vineyards galore. […] Break up the boozier stops with a peek into Chapters/Cream Northwest coffeehouse/bookstore/scoop shop; Velour, a vintage-and-new clothing store where you might find an old Jantzen swimsuit, a wool watch cap, and some perfectly broken-in overalls…” Read the article >
Thrillist shares some of the best places to watch the fall leaves change color: “Towns like McMinnville and Newberg provide a launch-point for wine country, as well as their own sites, like Newberg’s Bald Peak State Park, which overlooks the town and its surroundings.” Read the article >
Press Releases
- Newberg’s Lavender Trail Returns in July (2022)
- Celebrate Truffle Month in Oregon’s Willamette Valley (2022)
- Taste Newberg Presents “12 Tastes of Christmas”
- Newberg Named A Winner For Best Small Town Food Scene by USA Today 10Best Readers’ Choice Travel Awards
- Hispanic Heritage Month Happenings in Newberg
- Newberg Lavender Trail in July Inspires Aromatic Adventures in the Willamette Valley
- February is Truffle Month in Newberg – 2021
- Introducing Taste Newberg
Media Materials
To download a current version of the Taste Newberg media kit, please click here.
Sample Image Gallery
The images below are available to download for media use, with required photo credit, identifying the photographer and Taste Newberg/TasteNewberg.com
In addition to these images, Taste Newberg has a robust image library available to members of the media. Please email your specific requests to tastenewberg@playnicepr.com




1. Vidon Winery – Photo by Carly Diaz
2. Vista Balloon Adventures – Photo by Britt Eisele
3. Newberg Wednesday Market – Photo by Ron Miller
4. Family at Chehalem Winery – Photo courtesy Chehalem Winery




5. Wayward Winds Lavender Farm – Photo by Ron Miller
6. Chapters Books and Coffee & Cream Northwest – Photo by Todd Klingler



